CHELSEA CAHILL

I created a series of print ads as part of a marketing campaign for the Ovation mixed-use development Corporex is building. The ads targeted potential buyers for the luxury, riverfront condominiums in the development with the goal of promoting the fact that the condos will be opening later this year. We wanted to create continuity across the market to reinforce the message. We often do this with our campaigns, which requires me to adapt a main design to fit several different platforms and audiences.

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The Cincinnati Enquirer and LinkNKY ads were both printed on newsprint, which is why more of the background was left white on them, to ensure the text would stand out on that material. Movers & Makers is a Cincinnati-area magazine with a luxury feel and an affluent target audience. The full color on this ad gives it a more luxurious feel.