CHELSEA CAHILL

I designed the billboards for the enrollment marketing campaign for St. Xavier's class of 2024. They wanted to keep with the same concept of highlighting successful alumni that they had been running for a few years, but we decided to update the designs this year to make them more eye-catching and more appealing to incoming freshmen.

 

All of the boards feature a current photo of the alumni, their graduation photo and a background image that is relevant to their current profession. 

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The enrollment staff loved the new designs, and several people told me that they noticed them on the roadways. The new designs helped the recurring campaign stand out even more this year.