CHELSEA CAHILL

This is the Branding Guidelines document I created for Flottman Company, Inc. the parent company to FUSIONWRX Inc., where I currently work. We realized that our branding for Flottman Company was not very consistent, and wanted a way to standardize and define what we wanted our brand to be. I analyzed our past branding and decided what was most effective. I then created this guide to layout our new guidelines in a format that would be easy for all employees to access and utilize.

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I decided to create an interactive PDF to make it easy for employees to access the section they needed. Each listing in the table of contents takes you directly to that section, and the footer at the bottom of every page takes you back to the table of contents to easily find the next section you need. This document replaced a one-page PDF that gave a very brief overview of the brand. Management was impressed by the breadth of the new guide and the attention to detail.

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