CHELSEA CAHILL
Senior Graphic Designer & Marketing Specialist
Cahill Lawn Care Branding
I offered to design a logo and additional branding items for my boyfriend's lawn care company to help him take his business to the next level. He has had success so far due mostly to word-of-mouth and existing connections, and is now looking to expand beyond that and grow the business further. I knew creating a brand was an essential first step in this growth process, and I created a logo, business card and website for the company.
I started, of course, with the logo. I wanted to create a mark that represented the work he does, but that doesn't look exactly like all of the generic lawn care logos I see. Luke told me that he really likes the look of striped grass right after it is cut, so I knew I wanted to include that image in the logo. I framed that image with the 'C', creating a nice round image that can be used for social media profile photos and more.
The business card came next, and I focused on creating a clean and simple design that would easily convey the necessary contact information. The card repeats the contact information on front and back to make contact easy no matter which way the card is facing.
The website is the latest addition. I used a template in Wix and customized it with his information, images and colors. I developed the messaging and structure of the site, and am still in the process of developing additional content. The goal was to create a site that clearly conveyed what services he provides, and offers a simple way to get in touch for more information or a quote. You can visit the site at cahilllawn.com.
