CHELSEA CAHILL

Snappy Tomato Pizza wanted a unique way to get more business and gain new customers over the summer of 2019, and tasked our team at FUSIONWRX, Inc. with creating a solution. The result was the 2019 Snappy Tomato Summer Fun Guide. This 16-page booklet included five day trip ideas to areas that had Snappy Tomato Pizza locations as well as information about Snappy Tomato and a map of all of their locations. The intent was to provide current and potential customers with an easy way to make sure they made the most of their summer. We tied each day trip to one of Snappy Tomato's signature pizzas and encouraged reader to visit a Snappy Tomato while they were on their trip.

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I was responsible for designing the entire booklet to fit their brand standards. We had a lot of information to pack in, so I made the most of the space we had to create a design that was informational but not overwhelming.

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The fun guide was a huge success, and Snappy Tomato Pizza's Director of Marketing was very pleased with the results. It was a fun project to work on, and I was happy with how it turned out.

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The Fun Guide campaign won three RUBY Awards from the Ohio Travel Association.

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