CHELSEA CAHILL

St. Xavier High School asked us to develop a new mailer for their enrollment program to encourage eighth graders to attend St. Xavier for high school. We replaced their series of smaller, less informative mailers with this larger informative piece. Some of their design was a little outdated and I didn't think it would appeal to the target audience of eighth-grade boys. For this tri-fold piece, I chose a more modern design and focused more on their blue brand color to make it stand out.

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The piece was a huge hit and received a lot of compliments from parents, students and staff. I first designed the mailer in 2018 and it was such a hit that they chose to use the same design in 2019 with just a few small tweaks. Due to the success of this piece, I was able to gain the trust of our contacts at St. Xavier and get permission to redesign some of their other print pieces that were in need of an update.